To grow audience on social, brands must move beyond still imagery and let video lead their storytelling. Through strategic video content, brands are better able to exhibit true identity and character, moving the needle forward to build audience, create connection, and turn a like into a reservation.
Led by Samy Eid (and previously his father and legendary restaurateur Sameer Eid), Chickpea Hospitality has no shortage of deeply meaningful stories to tell. The group's email marketing stats are living proof.
Chickpea Hospitality's average email open rate: 48.62%
F+B industry average open rate: 18.5 to 39.15%
Chickpea Hospitality's average click rate: 7.36%
F+B industry average click rate: 2 to 3.2%
Beyond the numbers, our readers build genuine connection by peering into the lives of those behind the scenes at Chickpea Hospitality, reaching far beyond the kitchen or the dining room.
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Good food, good beverage, and good hospitality deserve to be seen. In our content-saturated landscape, you've got half a second to catch attention. As a full-service creative partner, Booth One Creative is here to make brands look good while telling your story.
Booth One Creative partnered with Gabriel and Gabriela Botezan to bring their vision for Bar Gabi to life. With a story and concept as unique as theirs, we knew the brand had to rise to the occasion. Together with the Botezans, we developed every layer of Bar Gabi’s brand foundation including its origin story, visual identity, social presence, photo and visual direction, website, email marketing, menu design, and media presence.
2024 was full of growth and new opportunities for clients Hamissi Mamba and Nadia Nijimbere of Baobab Fare. For a multi-faceted client with three unique brands, goals, and strategies, public relations is a top priority. Highlights include being named Crain's Detroit Business Newsmakers, walking the red carpet of the James Beard Foundation awards as nominees in Chicago, launching a new beverage and coffee line retail line, and participating as vendors at the NFL Draft and Michigan Central launch. In 2024 alone, Baobab Fare's brands were featured numerous times in Michigan's top media outlets, as well as the Associated Press, Midwest Living Magazine, and ABC News.
Bringing food brands to life, one story at a time.